Music · Identity · EvolutionRUBY
RUBY
HERRERA
A new generation
of Bolivian folk.
01 / A new expressionFrom Bolivia.
Rooted.
Always
growing.
The voice. The origin. What comes next.
Ruby Herrera was born into a story shaped by music.
From Cochabamba, she transforms that heritage into an expression of her own: a new generation of Bolivian folk.
02 / MusicRuby Herrera
ARCHIVE / 2006Before singing her story,
Edwin Herrera + Rubí / Family archive
Before singing her story,
her name was already a song.
“Rubí”
A song from a father to his daughter.
Years later, Ruby steps into the spotlight in her own right.
The origin remains.
The voice goes on.
2006SAVIA ANDINA
30 AÑOS“RUBÍ”
Composition: Edwin Herrera
LISTEN TO “RUBÍ” ↗30 AÑOS“RUBÍ”
Composition: Edwin Herrera
04 / Visual worldA photographic essay
One voice.
A thousand
images.
EXPLORE HER WORLD ↗05 / BookingBolivia → the world
Your stage.
Her voice.
Festivals, concerts, events, productions, collaborations and artistic proposals.
BOOK RUBY